{"id":18589,"date":"2024-09-24T12:05:49","date_gmt":"2024-09-24T12:05:49","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=18589"},"modified":"2024-11-20T12:48:36","modified_gmt":"2024-11-20T12:48:36","slug":"alain-afflelou","status":"publish","type":"case-studies","link":"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/alain-afflelou\/","title":{"rendered":"ALAIN AFFLELOU"},"content":{"rendered":"
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\n ALAIN AFFLELOU & Kendu<\/span>\n <\/div>\n \n
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+ 1700 magasins en Europe<\/h1>\n <\/div>\n \n
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En 2008, Alain Afflelou<\/a>, l’embl\u00e9matique enseigne fran\u00e7aise d’optique, avait besoin d’un partenaire strat\u00e9gique capable de fournir \u00e0 son r\u00e9seau de 1.750 magasins en Europe des solutions visuelles en magasin sans faille. La qualit\u00e9 des produits, le respect des d\u00e9lais de livraison et la gestion continue de la campagne \u00e9taient des \u00e9l\u00e9ments essentiels. Depuis plus de 16 ans, Kendu fournit des services \u00e0 360\u00b0 aux magasins Alain Afflelou en France, en Espagne et au-del\u00e0, gr\u00e2ce \u00e0 son expertise en mati\u00e8re de conception, d’ex\u00e9cution et de gestion.<\/p>\n\n\n\n

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Solutions de conception<\/p>\n<\/div><\/div>\n\n\n\n

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Alain Afflelou \u00e9tait \u00e0 la recherche de solutions visuelles pour accompagner le plan d’expansion de la marque dans ses magasins.<\/p>\n\n\n\n

En \u00e9troite collaboration, une mise en sc\u00e8ne unique et professionnelle a \u00e9t\u00e9 cr\u00e9\u00e9e pour chaque magasin afin d’offrir une exp\u00e9rience unique aux clients.<\/p>\n\n\n\n

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\u00b7     Design strat\u00e9gique pour les d\u00e9ploiements europ\u00e9ens<\/p>\n\n\n\n

\u00b7     Solutions d’affichage en vitrine<\/p>\n\n\n\n

\u00b7     Communication de la marque en magasin<\/p>\n\n\n\n

\u00b7     Services de pr\u00e9presse pour toutes les images de la campagne<\/p>\n\n\n\n

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Mise en \u0153uvre du projet<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Il \u00e9tait essentiel que chaque magasin et ses solutions visuelles refl\u00e8tent la qualit\u00e9 des produits de la marque.<\/p>\n\n\n\n

En travaillant avec Kendu, la qualit\u00e9 a \u00e9t\u00e9 garantie \u00e0 toutes les \u00e9tapes du d\u00e9ploiement.<\/p>\n\n\n\n

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\u00b7     Conception technique des caissons lumineux pour une int\u00e9gration parfaite en magasin<\/p>\n\n\n\n

\u00b7     Fabrication en interne des caissons lumineux<\/p>\n\n\n\n

\u00b7     Standardisation de toutes les solutions<\/p>\n\n\n\n

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Gestion des campagnes<\/p>\n<\/div><\/div>\n\n\n\n

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Un plan de gestion de campagne \u00e0 360\u00b0 a \u00e9t\u00e9 mis en place pour s’assurer que les d\u00e9lais et les dates de livraison \u00e9taient respect\u00e9s \u00e0 tout moment.<\/p>\n\n\n\n

La flexibilit\u00e9 et la qualit\u00e9 ont \u00e9t\u00e9 assur\u00e9es en proposant les services suivants :<\/p>\n\n\n\n

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\u00b7     \u00c9quipe pluridisciplinaire francophone<\/p>\n\n\n\n

\u00b7     Services de livraison<\/p>\n\n\n\n

\u00b7     Campagnes de remplacement facile<\/p>\n\n\n\n

\u00b7     D\u00e9ploiement international dans toute l’Europe<\/p>\n\n\n\n

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\"Affelou<\/figure>\n\n\n\n
\"Alain<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
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Tu pourrais aussi aimer<\/h2>\n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Viajes El Corte Ingl\u00e9s<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n ALAIN AFFLELOU<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2008, Alain Afflelou, l’embl\u00e9matique enseigne fran\u00e7aise d’optique, avait besoin d’un partenaire strat\u00e9gique capable de fournir \u00e0 son r\u00e9seau de 1.750 magasins en Europe des solutions visuelles en magasin sans faille. La qualit\u00e9 des produits, le respect des d\u00e9lais de livraison et la gestion continue de la campagne \u00e9taient des \u00e9l\u00e9ments essentiels. Depuis plus de […]<\/p>\n","protected":false},"author":5,"featured_media":18591,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[103,97,105,100,107],"class_list":["post-18589","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-new-fr-2","cases-campaigns","cases-campaigns-fr-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nAlain Afflelou - + 1700 magasins en Europe | Kendu<\/title>\n<meta name=\"description\" content=\"Alain Afflelou avait besoin d'un partenaire strat\u00e9gique capable de fournir \u00e0 son r\u00e9seau de 1.750 magasins en Europe des solutions visuelles en magasin sans faille.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/alain-afflelou\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alain Afflelou - 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