{"id":11847,"date":"2020-09-21T13:19:36","date_gmt":"2020-09-21T13:19:36","guid":{"rendered":"http:\/\/www.kendu.com\/projects-and-case-studies\/galeries-lafayette\/"},"modified":"2021-01-27T09:11:31","modified_gmt":"2021-01-27T09:11:31","slug":"galeries-lafayette","status":"publish","type":"case-studies","link":"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/galeries-lafayette\/","title":{"rendered":"Galeries Lafayette"},"content":{"rendered":"
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\n PROJET<\/span>\n <\/div>\n \n
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Galeries Lafayette & Kendu<\/h1>\n <\/div>\n \n
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\n LE D\u00c9FI<\/span>\n <\/div>\n \n
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\n No\u00ebl au Galeries Lafayette \n <\/h2>\n <\/div>\n\n
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Les vitrines de No\u00ebl du magasin phare de Galeries Lafayette \u00e0 Paris sont de v\u00e9ritables \u0153uvres d\u2019art. Chaque ann\u00e9e, ils pr\u00e9sentent aux consommateurs des installations festives cr\u00e9atives qui raviront petits et grands. Lors de l\u2019EuroShop 2017, le Creative Visual Identity Manager et son \u00e9quipe \u00e9taient \u00e0 la recherche d\u2019un nouvel \u00e9l\u00e9ment dynamique pour leurs vitrines, facile \u00e0 utiliser mais qui a eu un impact , apr\u00e8s des exp\u00e9riences infructueuses avec l\u2019affichage num\u00e9rique et les hologrammes. La solution moderne de l\u2019\u00e9quipe devait se fondre parfaitement avec les \u00e9l\u00e9ments VM plus traditionnels qui seraient utilis\u00e9s \u00e0 la fois dans la campagne de No\u00ebl 2017 et celles des ann\u00e9es suivantes.<\/p>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

\nhttps:\/\/vimeo.com\/395393096\n<\/div><\/figure>\n\n\n\n
\"Flowbox<\/figure><\/div>\n\n\n\n
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La Solution<\/h3>\n\n\n\n

En visitant le stand Kendu, l\u2019\u00e9quipe de Galeries Lafayette a d\u00e9couvert Flowbox, une toute nouvelle lightbox<\/a> dynamique<\/a> et la premi\u00e8re du genre \u00e0 \u00eatre lanc\u00e9e dans le secteur de la vente au d\u00e9tail. En combinant des visuels imprim\u00e9s et des effets d\u2019animation surprenants, Flowbox propose \u00e0 Galeries Lafayette une solution qui diff\u00e9rencie les vitrines de No\u00ebl du magasin. Bien plus qu\u2019un simple \u00e9cran, Flowbox pourrait cr\u00e9er de multiples possibilit\u00e9s visuelles et anim\u00e9es pour leurs campagnes de No\u00ebl.<\/p>\n\n\n\n

Sur la base des directrices de la marque et du brief cr\u00e9atif, Kendu a con\u00e7u, fabriqu\u00e9 et install\u00e9, diff\u00e9rentes lightbox dynamiques pour\u00a0 Galeries Lafayette. Ce caisson lumineux dynamique, polyvalent et cr\u00e9atif s\u2019int\u00e8gre parfaitement dans le No\u00ebl \u00ab\u00a0spectaculaire\u00a0\u00bb de 2017. La combinaison unique d\u2019\u00e9l\u00e9ments de VM traditionnels avec la bo\u00eete \u00e0 lumi\u00e8re dynamique a donn\u00e9 lieu \u00e0 une campagne de No\u00ebl qui a re\u00e7ue cinq prix internationaux, dont \u00ab\u00a0Pr\u00e9sentation visuelle de l\u2019ann\u00e9e\u00a0\u00bb \u00e0 la boutique 2018! Design Awards, \u00ab\u00a0Best International Windows\u00a0\u00bb aux VM & Display Awards 2018 et \u00ab\u00a0First Place for Holiday Windows\u00a0\u00bb au VMSD International Visual Competition 2018.<\/p>\n\n\n\n

Galeries Lafayette f\u00e9licite Flowbox avec Minnie Lassus \u00e0 la t\u00eate en tant que directrice du marketing cr\u00e9atif et visuel et directrice de la production,  \u00ab\u00a0dans nos vitrines du magasin, Flowbox de Kendu a contribu\u00e9 \u00e0 la magie de No\u00ebl en ajoutant un \u00e9l\u00e9ment magique \u00e0 l\u2019animation.<\/p>\n<\/div>\n\n\n\n

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\"Galeries<\/figure><\/div>\n\n\n\n

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\"Galeries<\/figure>\n\n\n\n
\"Galeries\"<\/figure>\n\n\n\n
\"Lightbox<\/figure>\n<\/div>\n\n\n\n
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\"Christmas<\/figure>\n\n\n\n
\"Retail<\/figure>\n\n\n\n
\"Galeries<\/figure>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Tu pourrais aussi aimer<\/h2>\n
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\n \"Caja\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Forum Sport<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Carrefour<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La Solution En visitant le stand Kendu, l\u2019\u00e9quipe de Galeries Lafayette a d\u00e9couvert Flowbox, une toute nouvelle lightbox dynamique et la premi\u00e8re du genre \u00e0 \u00eatre lanc\u00e9e dans le secteur de la vente au d\u00e9tail. En combinant des visuels imprim\u00e9s et des effets d\u2019animation surprenants, Flowbox propose \u00e0 Galeries Lafayette une solution qui diff\u00e9rencie les […]<\/p>\n","protected":false},"author":5,"featured_media":11827,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[101],"class_list":["post-11847","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-flowbox"],"acf":[],"aioseo_notices":[],"yoast_head":"\nNo\u00ebl au Galeries Lafayette - Flowbox | Kendu<\/title>\n<meta name=\"description\" content=\"Galeries Lafayette a d\u00e9couvert Flowbox, une toute nouvelle lightbox dynamique et la premi\u00e8re du genre \u00e0 \u00eatre lanc\u00e9e dans le retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/galeries-lafayette\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No\u00ebl au Galeries Lafayette - 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