High impact shop windows on London's Oxford Street
Arcadia’s Topshop in London's Oxford Street is one of the most fashionable shops in the world. The British brand has always been well-known for their stunning shop windows, however, this time the building entailed a challenge: their 2nd floor windows needed to be renewed, which involved a certain risk due to their height. Also, the company was seeking to maximize the use of their communication surface with a condition: the space left inside the store shouldn't be altered.
The symbolic Topshop flagship store on Oxford street shines with its own light now more than ever, grabbing the attention of the passer-by. The available communication surface of the windows is maximized, while the space inside of the store remains unaltered.