Kendu and
Arcadia Group

Saving installation and assembly tools thanks to the Smartframe system

The challenge

The British group Arcadia, for Dorothy Perkins and Miss Selfridge brands in particular, was looking to install window light boxes in a multi-store roll out as effectively as possible while having them to adapt to different store’s structural particularities.

The solution

Kendu produced and distributed 70 light boxes mainly with standardized sizes, all delivered flat packed thanks to the Smartclip system which allowed a quick & easy assembly of the frames without needing any specialized worker. Also, for their flagships stores, Kendu added customized features such as a plinth with the same materials as the one that was already in the store.

The result

Both brands obtained totally fresh & clean, eye- catching shop windows, and above all, a solution that was installed by their own Visual Merchandising team thanks to the Smartclip system and the installation instructions attached to the light boxes with every detail. Due to the delivery in Smartframe Kit, the company also took advantage of savings in transportation.